Working in the Sacramento, CA area helping businesses and nonprofit organizations Launch, Promote, Grow, and Engage! We love to work with nonprofits and businesses of all sizes, and help them to craft their website into a more effective tool to help achieve growth, no matter their goals. More sales? Better online visibility? A killer feature that your web users will love? We help make all of that and more a reality for our clients every day. And I love that.

Management of web and social resources for all members of the Goodwill family of nonprofits

Development of marketing collateral for retail promotions and nonprofit fundraising campaigns using the Adobe CC suite

Public relations outreach, connecting with local TV outlets to get regular exposure for nonprofit programs and retail promotions

Analysis of current and past marketing strategies for Goodwill and nonprofits to grow visibility and effectiveness in achieving marketing goals

Administration and development with the Salesforce organization used by Goodwill and 5 subsidiaries
Working with importing large amounts of historical donor data into Salesforce from all subsidiary organizations

Development of websites for clients in both the private and nonprofit sectors

Design and implementation of digital advertising campaigns on a variety of platforms, including Facebook, Twitter and Google AdWords

Creation of content for digital and physical marketing collateral, websites, publications and advertising
Manage a large volume of ongoing website updates and changes

Help nonprofit organizations utilize the Google Grants program, allowing them to use available $10,000 in monthly digital ads

Created content and edited websites to better take advantage of Search Engine Optimization strategies and improve search engine rankings

Analyze online audience demographics via Google Analytics to create targeted content

Develop campaigns for nonprofit clients to build and execute fundraising programs around specific organizational funding needs and events like Giving Tuesday and the Big Day of Giving

Creation of all sales proposals, quotes, and other documents while assisting in the organization of contacts and follow-ups through the implementation and use of an online CRM system

Routinely produce engaging content for the company’s social media pages, showcasing current projects and announcing news

Organize, design, and produce audits and reports on sales performance, marketing results, and ROI for online resources for management

Activities and Societies: Concert Band, Queer Straight Alliance, Delta Sigma Pi